Morinosuke Kawaguchi’s books and columns

Morinosuke Kawaguchi is an award-winning author whose books have been translated into four languages and they influence thinking and practice not only in Japan but in other countries as well.

In June 2016, Morinosuke’s concept of Gross National Talent and its Gross National Talent was introduced in his book 日本人も知らなかった日本の国力ソフトパワー Gross National Talent: Quantitative Analysis of Amazing Japanese Soft Power, published by Discover 21.
@ Amazon: 日本人も知らなかった日本の国力ソフトパワー Gross National Talent: Quantitative Analysis of Amazing Japanese Soft Power

川口 盛之助 の本 日本人も知らなかった日本の国力(ソフトパワー "Gross National Talent: Quantitative analysis of Amazing Japanese Soft Power” published in June 2016
川口 盛之助 の本
日本人も知らなかった日本の国力(ソフトパワー
“Gross National Talent: Quantitative analysis of Amazing Japanese Soft Power” published in June 2016

Morinosuke contributed to this book 2016世界はこうなる The World in 2016(日経BPムック) , published by The Economist
日経BP page of the book
@ Amazon: 2016世界はこうなる The World in 2016 (日経BPムック)

2016世界はこうなる The World in 2016(日経BPムック)
2016世界はこうなる The World in 2016(日経BPムック)

Morinosuke is one of the twenty people, including two Nobel Laureates, whose ideas shape the Japanese government’s 2030 strategy. More information
here

日本未来図2030 自民党国家戦略本部 編 20人の叡智が描くこの国のすがた これ1冊で未来が見えてくる 「日本のすがたを取り戻し、未来を創り出すための”知”が詰まっている」安倍晋三
日本未来図2030
自民党国家戦略本部 編
20人の叡智が描くこの国のすがた
これ1冊で未来が見えてくる
「日本のすがたを取り戻し、未来を創り出すための”知”が詰まっている」安倍晋三

Morinosuke Kawaguchi is one of the writers of The World in 2015, published by The Economist
@ Amazon: The Economist 2015 世界はこうなる The World in 2015

Morinosuke Kawaguchi @ The Economist 2015 世界はこうなる The World in 2015
Morinosuke Kawaguchi @ The Economist 2015 世界はこうなる The World in 2015

ものづくり2.0,published on July 10th by KADOKAWA, featuring interviews with 川口 盛之助 (かわぐち・もりのすけ) Morinosuke Kawaguchi and others in-the-know about Japanese monozukuri. @ Amazon: モノづくり2.0
Editor Tsunehiro Uno’s intro of the book: 『ものづくり2.0
メイカーズムーブメントの日本的展開』
宇野常寛による書き下ろしの
「まえがき」を無料配信します!

 ものづくり2.0 Monozukuri 2.0 , published on 2015. July 10th by Kadokawa
ものづくり2.0 Monozukuri 2.0 , published on 2015. July 10th by Kadokawa

In November of 2014, Morinosuke Kawaguchi’s three books in the MEGATRENDS series were published by Nikkei BP:

1. Morinosuke Kawaguchi’s book on the future, MEGATRENDS 2015-2024 is a mega-updated version of his 2013 masterpiece, MEGATRENDS 2014-2023, which was benchmarked by the Japanese government’s National Strategy Headquarters. This set of four books, totaling 718 pages and weighing 5.8 kilograms, was written by Morinosuke Kawaguchi alone! It retails for 450,000 yen or about 4000 US dollars plus tax. If you’d like to order a copy, please contact us. Thank you!
メガトレンド 2015-2024
川口盛之助氏のメガトレンド 2015-2024|日経BP未来研究所
Morinosuke’s mega-updated MEGATRENDS 2015-2024:

川口盛之助氏のメガトレンド2015-2024
川口盛之助氏のメガトレンド2015-2024

_Q5A6020
2. Morinosuke’s MEGATRENDS IN THE FUTURE OF THE CAR INDUSTRY & IN THE ENERGY BUSINESS 2015-2024:
川口盛之助氏のメガトレンド( 自動車 エネリギー編)2015-2024
川口盛之助氏のメガトレンド( 自動車 エネリギー編)2015-2024

This box contains two books, one written by Morinosuke and another by car expert and former Nikkei BP editor Tsuruhara Yoshiro. メガトレンド[自動車・エネルギー編]2015-2024|日経BP未来研究所

3. Morinosuke’s MEGATRENDS IN THE FUTURE OF ICT ELECTRONICS 2015-2024:

川口盛之助氏のメガトレンド( ICT エレクトロニクス編)2015-2023
川口盛之助氏のメガトレンド( ICT エレクトロニクス編)2015-2023
This box contains two books, one written by Morinosuke and another by investor and alpha blogger Yamamoto Ichiro.
メガトレンド[ICT・エレクトロニクス編]|2015-2024日経BP未来研究所

メガトレンド 2014-2023 ( MEGATRENDS 2014-2023)
Kawaguchi’s first book in the MEAGTRENDS series, titled メガトレンド 2014-2023 ( MEGATRENDS 2014-2023) , was published by Nikkei BP at the end of 2013. This groundbreaking book of future forecasting has been adopted by the Japanese government and by some of the world’s biggest multinational corporations as the base for their future strategy.
Thanks to this book, during 2014 Morinosuke has been engaged in the Japanese government’s science and technology policy-planning process while working with The National Institute of Science and Technology Policy (NISTEP), a national research institution under the direct jurisdiction of the Ministry of Education, Culture, Sports, Science and Technology (MEXT).
That same year he has been invited by the ruling Liberal Democratic Party’s National Strategy Headquarters for his ideas on creating jobs and gaining foreign currency, two issues that are crucial for the Japanese government’s 2030 future strategy.
Megatrends 2014-2023
Here is the PDF file describing the book:
川口盛之助の メガトレンド2014-2023
English Table of Contents and chapter summary:
MEGATRENDS 2014-2023 Table of Contents



Sekai ga zessan suru “Made by Japan”

amazon.jp/479736307X
Morinosuke Kawaguchi’s second book, “Sekai ga zessan suru “Made BY Japan”” was published in Japan by Softbank Creative in 2010.
As Japan’s manufacturing sector is struggling, the question becomes how to regain profitability in a competitive world where younger economies are catching up in terms of sophistication and manufacturing quality. In his second book “Sekai ga zessan suru [Made by Japan]” (The World Acclaimed [Made by Japan]), Morinosuke Kawaguchi points out ways how Japan can advance from the “Made in Japan” way of manufacturing that built its economy to a “Made BY Japan” approach to escape from the red ocean in manufacturing. As other advanced economies are already facing similar problems, this book can be a useful guidebook for them on how to deal with such challenges. Kawaguchi’s advice is to watch Japan closely as it is the economy with the fastest spiral into an aging, luxuriously weak society with all the resulting demands for new products and functionalities.

Watch the book presentation in either English and Japanese:

Kawaguchi provides five product planning visions to survive the next cycle that also reflect the country’s strengths in innovation and technology:

  1. Vision: Synergy of Technology and Subculture
  2. Vision: Products are our partners and user-finishable products
  3. Vision: Designing for spiritual satisfaction
  4. Vision: Motivation to rescue the weak
  5. Vision: Finding your own direction: Look around us (Not rule the world)

His referrals to Japanese subculture make it easy to understand how culture and innovation are linked, and the methodologies he applies are a guide to everyone on how to leverage their own cultural uniqueness in technology and innovation.

Geeky-Girly Innovation: A Japanese Subculturist’s Guide to Technology and Design

Morinosuke Kawaguchi’s seminal book: “Otaku de onnano ko na kuni no monozukuri” (English title: Geeky-Girly Innovation: A Japanese Subculturist’s Guide to Technology & Design) was the first book he has written and it was published by Kodansha BIZ in 2007. It was awarded the prestigious Nikkei BP BizTech Book Award 2008 in Japan, given to books that contribute to the advancement and development of technology and management. It was translated into Korean and Chinese in 2009. In Taiwan, it was listed as number one among the top ten “Great Technology Management Books 2010”. That same year Taiwan’s Small and Medium Enterprise Administration, Ministry of Economic Affairs and South Korea’s KITECH, the Korea Institute if Industrial Technology, studied the book to be applied in their countries’ technology and innovation strategies. The Thai translation was published in 2011 and the English version in 2012.


amazon.jp/4062820633


[amazoncom isbn=1611720028]


Available at yes24.com

Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by leading Japanese innovation strategist Morinosuke Kawaguchi supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? According to Kawaguchi, the answers lie in our entertainments, innocence, and obsessions.

  1. Principle: Humanize, Personify
  2. Principle: Customize
  3. Principle: Compulsion
  4. Principle: Manipulation
  5. Principle: Sociability (Lubricant Joint)
  6. Principle: Be more shy
  7. Principle: Long life
  8. Principle: Dramatized life
  9. Principle: Ecology
  10. Principle: Miniaturization

WIRED about the book:
“As much a deeply inspiring tour of Japanese subcultures as it is an indispensable and riveting guide to how business and technology can benefit from them. Kawaguchi’s landmark bestseller elegantly explores how the marriage of otaku geek culture to modern industrial design can help shape the next generation of world-class technologies.”
—Nate Lanxon, Editor, Wired.co.uk

More blurbs for the English translation can be found here.


Articles and columns

Morinosuke Kawaguchi’s articles are published by several Japanese business magazines and websites, with some of them reaching more than 100,000 page views per day.

  • Nikkei Business Online
  • TechON Web column serialized in Nikkei
  • DIME Shogakukan magazine
  • Nikkan Kogyo Shimbun

Some of these articles were summarized in English and are available in the Innovation Treasure Box section.

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