Morinosuke Kawaguchi

Innovation Treasure Box

Fashion stores bursting into life Fashion stores bursting into life - Mannequins and Japanese symbolisation Have you been paying attention to your local Japanese clothing store mannequins lately? With big, sparkling eyes, their ... 2012/11/27 How beauty of form appeals to the Japanese man How beauty of form appeals to the Japanese man - Synopsis: Through exploring male and female-oriented product design, the modern trend of wearable devices and male characteristics such as showmanship and sportsmanship, ... 2012/11/27 A phone to enhance your style A phone to enhance your style - Combining Japanese elegance with technology Picture the scene at a Japanese tea ceremony, with nothing but the sound of a whistling pot ... 2012/10/13 KAWAII's Global Rise --article summary KAWAII’s Global Rise –article summary - Morinosuke Kawaguchi: Kawaii’s Global Rise Translated from the original Japanese and summarized by Tom Roseveare Complete translated version in English is here ... 2012/10/13 KAWAII’s Global Rise KAWAII’s Global Rise - Note: Since January, 2007, Morinosuke Kawaguchi has been writing a column for the Nikkei BP website, titled Morinosuke Kawaguchi's Nipponteki Monozukuri no ... 2012/09/26 The Fearsome Kabuki Mask & Honda Bikes The Fearsome Kabuki Mask & Honda Bikes - Note: Since January, 2007, Morinosuke Kawaguchi has been writing a column for the Nikkei BP website, titled Morinosuke Kawaguchi's Nipponteki Monozukuri no ... 2012/08/19 The benefits of touching pudding The benefits of touching pudding - The artificial "Punyo Punyo pudding" might look like any other gag item. But their inventors were so convinced of the tactile appeal ... 2012/07/03 Herbivore markets and their need for gentle product engineering Herbivore markets and their need for gentle product engineering - Note: this article is based on Morinosuke Kawaguchi’s lead article for Nikkei Electronics’ June 11, 2012 edition. As companies are looking for ... 2012/06/26 Irresistibility of perforated paper Irresistibility of perforated paper - There is a secret pleasure in ripping perforated paper. So much in fact that according to Morinosuke Kawaguchi, companies should consider adding ... 2012/04/27 Why SONY can learn from a construction company Why SONY can learn from a construction company - Noise cancellation technology is most often associated with earphone or headphones. Noise cancellation means that you can enjoy music without being bothered ... 2012/04/04 Make it easier to understand - and placative Make it easier to understand – and placative - We all remember when we were at school how tedious it was to learn things by heart. And it didn't stop there. ... 2012/04/02 Anime-inspired car front lights Anime-inspired car front lights - In 2011, one of the big trends of the world's most important Motor Show IAA was how clearly car fronts now resemble ... 2012/03/28 Senses of waste Senses of waste - Japan, being an island, has a highly developed sense of waste and sustainability which, according to Morinosuke Kawaguchi, can be summarized by ... 2012/03/27 When products choose us When products choose us - In times of usability everything needs to be efficient and easy or ready to use. Products are tools to make our life ... 2012/03/27 Denying the original design brings back the love Denying the original design brings back the love - For years now Japanese women have been decorating their cell phones. In fact, it is so common that the term “dekokeitai” emerged ... 2012/03/27 Deriving business from dramatized life Deriving business from dramatized life - Over the past years the concept of human-centric or user-centric made each person the centre of their own universe. Products and services ... 2012/03/27 Outsourcing embarassment Outsourcing embarassment - Japan is the country where the sense of shyness and embarrassment is particularly pronounced. Therefore, Japanese have come up with all sorts ... 2012/03/27 From making to designing From making to designing - The automaton by Toshiba’s founder Hisashige Tanaka is really something, considering that it was built in 1820. A fully mechanical machine that ... 2012/03/23 Humanization makes the abstract tangible - and lovable Humanization makes the abstract tangible – and lovable - These are two depictions of Saraswati, an Indian goddess associated with knowledge, flow and arts. In Japan she is known as Benzaiten ... 2012/03/23 Forget the 5C analysis Forget the 5C analysis - A country's power of innovation and technology is linked to its cultural and social background. As competition becomes global it is more ... 2012/03/23 Thinking of the mechanism is limiting Thinking of the mechanism is limiting - Morinosuke Kawaguchi's approach to technological development has fathered the term subculture-inspired innovation, as he often relates innovative ideas to hints taken from ... 2012/03/23 Subculture-inspired traffic harmonization Subculture-inspired traffic harmonization - Years ago Yamaha developed a bike prototype with the front resembling a face. The shape and design of the front light had ... 2012/03/23 Manga heroes point at the future Manga heroes point at the future - Using Morinosuke Kawaguchi's four quadrant matrix to assess mentality dimensions, Japanese heroes are moving towards the lower left corner, towards the girly ... 2012/03/23 Compulsive behavior and the good kind of addiction Compulsive behavior and the good kind of addiction - Morinosuke Kawaguchi advises that we think of the time we were kids – certain actions had such irresistibility to them that we ... 2012/03/23 Carnivore or herbivore: choose your approach Carnivore or herbivore: choose your approach - With every new innovation the question is whether you invented a tool or a weapon. As they say, it’s not the product, ... 2012/03/23 Convenience can mean loss of accomplishment Convenience can mean loss of accomplishment - Technology is aimed at making things easier for us. In fact, many a time technology has made human involvement almost obsolete, except ... 2012/03/07