Compulsion

Morinosuke Kawaguchi in NIKKEI BP Tech-On - Morinosuke Kawaguchi featured in NIKKEI BP Tech-On: その製品に、“いじりたくなる”仕掛けはあるか その製品に、“いじりたくなる”仕掛けはあるか ユ... The benefits of touching pudding The benefits of touching pudding - The artificial “Punyo Punyo pudding” might look like any other gag item. But their inve... 2012/07/03 Irresistibility of perforated paper Irresistibility of perforated paper - There is a secret pleasure in ripping perforated paper. So much in fact that according to Morinosuk... 2012/04/27 Can't stop touching Can’t stop touching - The elastic softness of this cat paw replica stimulates endless rubbing. It just feels good to the ... 2012/03/23 Baby newspaper Baby newspaper - This baby toy consists of a soft, cotton surface and produces a crackling sound similar to a newspa... 2012/03/23 Compulsive behavior and the good kind of addiction Compulsive behavior and the good kind of addiction - Morinosuke Kawaguchi advises that we think of the time we were kids – certain actions had such irre... 2012/03/23 Infinite pleasure of bubble wrap popping Infinite pleasure of bubble wrap popping - Bandai’s puti puti bubble wrap toy replicates the infinite pleasure of bubble wrap popping. F... 2012/03/22 Irresistible to the touch Irresistible to the touch - If you ever had edamame you will know what a strangely pleasant action it is to squeeze out the pea... 2012/03/07