design
Morinoske Car Design –not so far in the future! - Happy 2014! May this be a year of creativity & innovation! In 2014 Morinosuke and his team hop…
2014/01/02
Jul
8
2013
Morinosuke Kawaguchi in NIKKEI BP Tech-On - Morinosuke Kawaguchi featured in NIKKEI BP Tech-On: その製品に、“いじりたくなる”仕掛けはあるか その製品に、“いじりたくなる”仕掛けはあるか ユ…
How beauty of form appeals to the Japanese man - Synopsis: Through exploring male and female-oriented product design, the modern trend of wearable d…
2012/11/27
A phone to enhance your style - Combining Japanese elegance with technology Picture the scene at a Japanese tea ceremony, with noth…
2012/10/13
Aug
28
2012
Morinosuke Kawaguchi on Bangkok billboards! - Wow! Morinosuke Kawaguchi’s face is smiling at people on billboards on the streets and subway…
The Fearsome Kabuki Mask & Honda Bikes - Note: Since January, 2007, Morinosuke Kawaguchi has been writing a column for the Nikkei BP website…
2012/08/19
A motherly office chair - A great example of what Morinosuke Kawaguchi calls yasashii or gentle engineering. The Leopard chai…
2012/06/22
Jun
20
2012
Morinosuke Kawaguchi about the Nissan Cube’s design success - Auto magazine Motor Trend’s Peter Lyon interviewed Morinosuke Kawaguchi about the success of …
Irresistibility of perforated paper - There is a secret pleasure in ripping perforated paper. So much in fact that according to Morinosuk…
2012/04/27
Why SONY can learn from a construction company - Noise cancellation technology is most often associated with earphone or headphones. Noise cancellat…
2012/04/04
Anime-inspired car front lights - In 2011, one of the big trends of the world’s most important Motor Show IAA was how clearly c…
2012/03/28
When products choose us - In times of usability everything needs to be efficient and easy or ready to use. Products are tools…
2012/03/27
Outsourcing embarassment - Japan is the country where the sense of shyness and embarrassment is particularly pronounced. There…
2012/03/27
Front-loading stapler - According to Morinosuke Kawaguchi, this stapler adds a bit of spice to office life. To refill, the …
2012/03/23
Infinite pleasure of bubble wrap popping - Bandai’s puti puti bubble wrap toy replicates the infinite pleasure of bubble wrap popping. F…
2012/03/22
Irresistible to the touch - If you ever had edamame you will know what a strangely pleasant action it is to squeeze out the pea…
2012/03/07